So, What Is Your Reason?

Last week we discussed the BMW tweet where they called everyone “boomers”. We found out after the fact that the article was almost two years old but we thought the question they asked was still valid and relevant- “What’s your reason not to change?”

After much thought, the answers to such a question are varied. Perhaps the idea of being an early adopter (yes, it’s still early) seems daunting and you want to see what other people do. Or, maybe, there’s too many things to consider and staying with gasoline or diesel seems the easiest route. It could be you have a tinfoil hat and EVs are just a government conspiracy to control where we go and what we do by forcing us into them and then limiting the energy to use them. (You’re not alone.) Conceivably, you’re not comfortable with change or what it may bring with it. Whatever the reason, it all boils down to FEAR; fear of being first, fear of the unknown, and fear of making a mistake. Sometimes fear is justified, but most often it’s not. It’s an internal dialogue you have with yourself that can blow things out of proportion and cloud your judgement.

I’ve found, as it is often expressed, that the best way to overcome fear is to take action. I’m not saying you should face your concerns by going out and buying a Tesla, but you can start doing research on one. You can investigate available charging networks in your area or talk to your EV owning co-worker. Identify your concern, clearly assess the situation and look at the evidence. I promise you that you are not the first EV owner and seldom is adopting one going to prove fatal. You can always go back to ICE… for now, but that’s another topic for another day.

EVs are coming because change is coming. You can let the change happen or you can control the change. For us the answer is “There is no reason not to change. Bring it on!”

Screw It! Let’s Go To Buc-ee’s.

An article came to our attention that we thought was recent only to find out that it was from Fall 2020. That being said, it was a good article regarding a marketing campaign that BMW launched to showcase their new EV line up, replacing their previous offerings of the i8 performance hybrid and the i3; both of which are now discontinued.

BMW has 10 years of experience in the EV market place. They also have a history of redesigning their iconic grill to resounding love/hate responses from the brand loyalists. The all electric iX is no exception. Claiming that the predominant grill was inspired by “beaver teeth”, the new design met some resistance. Factor into the fact that BMW took to twitter with “OK, Boomer. And what’s your reason not to change?” to invite potential customers to view the marketing copy on BMW’s website. To say the least, it did not go over well.

The result was some hilarious responses, but mostly it was a lot of angry tweets about the ageism and BMW back-peddling, but offering no real apology. Either way, we think it is a good question to explore and will be a topic for future discussion. For now, enjoy the story and some of the tweets as we look at the article from Autoweek.com.

Who knew social media could be so divisive?

Taking A Trip Part 1: Oh, The Places You’ll Go

EVs make sense, we firmly believe…

but how do they fare, when your small town you do leave?

In this episode (it’s one of three),

we share our experience so you can see…

with a bit of fore thought and the planning you’ll do,

how far you can go is really up to you.

Ben and Brent discuss Ben’s experience going further than the BMW I3’s 90 mile range; what it involved and how it played out.