“Biggest Scam of Modern Times”?

This episode is based on a Canadian F-150 Lightning owner and his bad experience on a recent road trip. More accurately, it is a discussion of a “hit piece” put out by Fox Business trying to tarnish electric vehicles’ worthiness in the marketplace and dissuade readers from purchasing EVs. It’s not the first time Fox has put out such content.

So the basics of the story are as follows: a gentleman in Canada purchased an F-150 Lightning because he wanted to be a “responsible citizen” but was met with unexpected costs upgrading his home’s electrical system and installing two chargers, one at home and one at his workplace. When he took his truck from Winnipeg to Chicago, he experienced several delays, including two charging installations that were inoperable. He was “helpless” to the point he felt like he needed to abandon his truck and rent a vehicle to complete his journey. Those are the facts. We report. You decide.

The color commentary added to the article paints a very different picture. First, the original article failed to point out the dollar amounts were Canadian dollars, but that has since been corrected. At the time of this writing, $1 CDN is roughly $0.75 US. The currency denominations, in our opinion, were intentionally hidden to make the cost look inflated. The gentleman spent $115,000 CDN for a standard range F-150. That is a lot different than saying $85,000 US. (We agree it’s still a lot for a truck, but come on, we see what you did.)

The article also states that the vehicle “compelled” him to install two chargers at a cost of $10,000 CDN and he had to spend another $6,000 CDN to upgrade his home’s wiring. The article then continues to tell the story of his trip. In one instance, the article says the gentleman spent $56 and two hours of his time to charge the vehicle from 10% to 90%. (Again, we don’t feel like this tells an accurate story and the problem lies within his charging network.) He attempted to charge at two other locations during the trip but both stations were inoperable. I could go on, but the article is full of opinions expressed as fact and inconsequential information designed to make the owner look like a victim.

Look, we were probably too hard on this poor guy and certainly didn’t adhere to the whole “judge not” way of living, but I can tell you a few things about him from this article.

  1. He does not subscribe to the EV Diaries. If he had, he would have checked his electrical box and expected that cost. We can’t say it enough.
  2. He may have went with a less expensive charger. My JuiceBox 40 was $500 on Amazon. He apparently paid almost $4,000 for two. I expect he got two 90A EVSEs from Ford, which is unnecessary for a standard range pickup.
  3. He didn’t understand his network. Some chargers are set up to share the available power instead of providing the rating on the signage if more than one EV is present. Also, others charge for time plugged up and not for the energy delivered.
  4. My biggest problem with this story is that the owner never takes responsibility for his actions. Whether the words are his, or Fox Business led him in his statements, the owner blamed the truck, Ford and the government for what he thinks was misinformation. Basically he was duped into buying the truck and it was everyone else’s fault he had such a hard time.

Honestly, I feel sorry for the guy but his experience came directly from his decisions. He didn’t do his homework. He failed to plan and as a result planned to fail. True- the fact the chargers were not operational was beyond his control, but there may have been other options. We are still early in EV adoption. There are going to be hiccups and things to learn. It’s part of it. What I don’t feel sorry about is his need to basically slander EVs and to not take ownership of his own life. That might be the first step to owning an EV.

So, What Is Your Reason?

Last week we discussed the BMW tweet where they called everyone “boomers”. We found out after the fact that the article was almost two years old but we thought the question they asked was still valid and relevant- “What’s your reason not to change?”

After much thought, the answers to such a question are varied. Perhaps the idea of being an early adopter (yes, it’s still early) seems daunting and you want to see what other people do. Or, maybe, there’s too many things to consider and staying with gasoline or diesel seems the easiest route. It could be you have a tinfoil hat and EVs are just a government conspiracy to control where we go and what we do by forcing us into them and then limiting the energy to use them. (You’re not alone.) Conceivably, you’re not comfortable with change or what it may bring with it. Whatever the reason, it all boils down to FEAR; fear of being first, fear of the unknown, and fear of making a mistake. Sometimes fear is justified, but most often it’s not. It’s an internal dialogue you have with yourself that can blow things out of proportion and cloud your judgement.

I’ve found, as it is often expressed, that the best way to overcome fear is to take action. I’m not saying you should face your concerns by going out and buying a Tesla, but you can start doing research on one. You can investigate available charging networks in your area or talk to your EV owning co-worker. Identify your concern, clearly assess the situation and look at the evidence. I promise you that you are not the first EV owner and seldom is adopting one going to prove fatal. You can always go back to ICE… for now, but that’s another topic for another day.

EVs are coming because change is coming. You can let the change happen or you can control the change. For us the answer is “There is no reason not to change. Bring it on!”

Screw It! Let’s Go To Buc-ee’s.

An article came to our attention that we thought was recent only to find out that it was from Fall 2020. That being said, it was a good article regarding a marketing campaign that BMW launched to showcase their new EV line up, replacing their previous offerings of the i8 performance hybrid and the i3; both of which are now discontinued.

BMW has 10 years of experience in the EV market place. They also have a history of redesigning their iconic grill to resounding love/hate responses from the brand loyalists. The all electric iX is no exception. Claiming that the predominant grill was inspired by “beaver teeth”, the new design met some resistance. Factor into the fact that BMW took to twitter with “OK, Boomer. And what’s your reason not to change?” to invite potential customers to view the marketing copy on BMW’s website. To say the least, it did not go over well.

The result was some hilarious responses, but mostly it was a lot of angry tweets about the ageism and BMW back-peddling, but offering no real apology. Either way, we think it is a good question to explore and will be a topic for future discussion. For now, enjoy the story and some of the tweets as we look at the article from Autoweek.com.

Who knew social media could be so divisive?

At 6 Years Old, My BMW is Still A Head Turner…

This episode is just a wrap up of EVolveKY’s EV education event hosted in conjunction with the Laurel County Kiwanis Club. There was a bevy of EVs from A to Z (Nissan Ariya to many other Zero emission vehicles.)

Ben and Brent discuss their impressions and take aways from the event.