Month: July 2023

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Don’t Say “Lambo” If You’re Not From Wisconsin

It’s the end of an era. Lamborghini, one of the most iconic sports car companies ever, after 60 years of business, has announced they will no longer be making strictly internal combustion engine (ICE) vehicles. Instead, they will focus on electrifying their fleet starting with the Revuelto plug-in hybrid electric vehicle (PHEV). Interestingly enough, Revuelto is a famous Spanish fighting bull, which fits perfectly with their bull logo. Revuelto is also translated from Spanish as “scrambled” or “mixed-up”, which describes the battery-ICE combination. Clever…

In a previous episode, we talked about how Ferrari, a direct competitor to Lamborghini, has no plans of pursuing EVs at this time. Without being mandated, Lamborghini is banking on a market for an $890K plug-in hybrid as a first step in electrification. Will it be accepted?

Brent surprised me (Ben) with this article and the episode is my reaction. I definitely want to do more research on this topic because the idea of high performance hyper-cars is intriguing, but for goodness sake, can we stop saying “Lambo”?

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Are Electric Vehicles Going The Way of the Dinosaur?

EVs are the “in” thing. Most manufacturers are scrambling to get electric models to market. Some are dipping their toe into the water. Some are going full-blown cannonball from the 10 meter platform into the EV pool.

Five or six years ago when I (Ben) began educating myself on EVs, I was part of a focus group organized to chart the future of EV adoption and to craft policies for the cooperatives in Kentucky. The group hosted several members from the nearby Toyota plant in Georgetown, KY who shared (what they could) about what Toyota had in development. At the time, we were told that Toyota was spending BILLIONS on hydrogen fuel-cell technology. Chuckling under my breath, I dismissed the idea because Tesla was becoming the rage and upstarts like Lucid and Polestar were promising new and exciting things.

I am seldom wrong, but Toyota MAY be proving my dismissal a misjudgment. Recently Toyota debuted the Toyota Corolla Cross H2, a hydrogen fuel-cell… INTERNAL COMBUSTION ENGINE car.

WAIT? WHAT? Hydrogen ICE?

With the benefits of range and rapid refueling, will this be a viable replacement for fossil fuel powered transportation and take the place of electric vehicles? Only time will tell, but in home entertainment, we went from VHS to DVD to Netflix. Is this new motor the DVD or the streaming service of the vehicle world? Or is this just the VHS/BetaMax fight waiting for a victor to emerge? (Look it up kids.) Obviously, the gasoline/diesel engines of the past being replaced, but what technology will become the new tradition?

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Tweet Others As You Would Like to be Tweeted

Today, we are discussing Elon Musk. The guy is a freaky genius and looks at the world differently than most. His contribution to the EV world is his legacy (that, and PayPal… SpaceX… etc.), however his controversial take over of Twitter may tarnish the way history will forever look at him.

Like him or hate him, we wouldn’t be as far along as we are if not for Elon. Now, he’s offering his patents like open source code for all who wish to participate in advancing EVs, but will the other manufacturers get on board or will ego stand in the way of progress?

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